The COVID-19 pandemic is pushing the events industry to find innovative new ways to keep events going.
Sometimes, deciding to make the switch to virtual occurs at the last minute as a response to crises or events out of your control. If that’s the case, it may be tempting to mirror the original in-person event and use the exact same content, but a virtual event is not the same as an in-person one. Using the same content would likely result in a poorer overall event experience for your attendees. So, where do you begin?
Here are some basic questions to get you started:
- Why are we doing this event?
- Who is it for?
- What do we want to gain?
- What do we want our audience to learn?
- How will we measure success?
How to promote a virtual event:
- Brand your virtual event memorably
- Create a multi-faceted marketing plan (website, social media, email marketing, partnerships, paid media, and so on)
- Build a dedicated website or landing page for your event
- Send a save the date email for your event
- Create and launch a social media plan
- Announce your agenda or event programming
- Find your event ambassadors and leverage your speakers to promote your event
- Keep promoting even on the day of your event
Did you know there are a number of benefits to doing things this way!
- Save money – no need to book a venue or catering, and printing costs. For the most part no travel or accommodation either.
- Revenue opportunities – using Event Apps wisely you can generate incomes from sponsorship, push notifications and logos on your live stream videos.
- Save the planet – lower carbon footprint, no printed programs, not airplanes, no car fumes.
- Reach a more people – if you market it well you could have people joining from all over the world!
- Attendance and engagement – it’s easier to measure when you’ve gone digital.
- Longer life spans – the recording of the event can be re-purposed and re-used multiple times.
While we know that virtual events do not hold the same power of face-face interactions, circumstances may necessitate going virtual, sometimes on very short notice.
Copywright - https://www.cvent.com/