Every business owner is on the hunt for those silver bullet campaigns that will turn your organic website traffic, website pages, email newsletters, and other copy into "dollar signs". Well, it doesn't actually work that way. There are some staples, like quality and trust—that have to be woven up through the center of all your content to build that marketing material bridge from consumer to customer.

We share more on this in Part 2 of this subject.

Marketing words phrases that build trust

Here are some phrases to include in your assets to give your customers more reasons to continue engaging with you:

• Check out our testimonials page
• See our reviews (Here's how to ask for and get more of them)
• See our resource library
• Check out our FAQ section
• Chat live with a specialist

You'll notice that some of the words and phrases in certain sections overlap, since they help to communication different intentions depending on context.

Marketing words and phrases that invite purchasing

The focus should not be on your product or service; it should be on the value your customers will get out of it and how easy it is for them to obtain it.

• [Achieve main benefit[s] you offer] and sign up today
• How can [business name or product] help you [achieve XYZ?] Find out for yourself!
• What do you have to lose?
• Give us a shot!
• What’s in it for you? [Then answer that]
• Take advantage of this special offer
• A bargain you can't beat
• Do you want to/Are you ready to [insert benefits of your services here]?
• See the results you want/Real results
• Achieve growth/[other ultimate benefit your customers are seeking]
• Start achieving [XYZ] with [business name or product] now
• Become [adjective your customer wishes to become] with [business name/product]

Knowing the right feelings, benefits, and achievements to put into the brackets above will depend on your knowledge of your customer. And keep in mind, your post Covid-19 customer has changed, so make sure to do your market research!

Marketing words and phrases that encourage urgency

Running a sales promotion for a finite period of time is a great way to get people to act. Try using these words in your next time-limited offer:

• Download now/today
• While supplies last
• For a limited time only
• Save your spot
• Sale ends [Saturday]
• Act now before time runs out
• Get it while it’s hot
• Last chance
• Don’t want to miss/Can't-miss
• Offer ends soon
• Limited-time offer
• Download now
• Call today

Even if you aren't running a finite offer, placing the word "now" or "today" after a call to action can make a difference in how it impacts the reader and encourages them to act.

Marketing words and phrases that spark curiosity

Whether you're using words to get newsletter signups, more visits to your blog, or to write more compelling website copy, the key is to make them curious enough to take another step. And yet another step. Here are some words to bring about curiosity and engagement.

• What if...?
• Insider
• Scoop
• Special
• Learn how to…
• Join
• Discover
• Imagine...
• Uncover
• Get access to
• Unlock
• ind out
• See why

The key here is not to be too ambiguous. And to actually deliver on your promise. Make the value or key takeaway clear, then invite your audience to actually get there with the help of your business. 

Language is powerful and using the right words will be the difference between marketing phrases that work and those that fall flat.

Stay tuned for more on the last of this topic in Part 3!

Copyright https://www.wordstream.com

With a new year comes new opportunities and new potential, even if we might be feeling the effects of 2020 for a while.

But that doesn’t mean that 2021 doesn’t allow for a new mindset and a look to new strategies, or a return to those that have always worked best.

2021 should be the year where you focus on making your customers' experiences with you as simple and enjoyable as possible. In this post, we will cover five ways to do this:

1. Customize ads by placement.

No one wants to click on an ugly ad, let alone an ad you can’t even read. By this point, nearly everyone is pretty internet savvy and an unprofessional looking ad is a red flag. The biggest problem here is that nearly all the platforms have made it “easy” for you to get your ads running everywhere by using only one ad unit.

2. Cater to mobile users.

As a marketer, you’re on your laptop/desktop for a good portion of the day, but many people aren’t. For some, their sole connection to the web is via mobile.

Whether your site is responsive or has a customised mobile experience, take the time to visit it (better yet, have a trustworthy friend do it and ask them to give it to you straight) and answer the following questions:

• How easy is it to interact with your site?
• Are you able to click on everything you want to?
• Is everything legible and well-spaced?
• Is all the information available that you want?
• For all interactive portions of the site, do they function properly?
• Are there pop-ups or ads that are causing issues?

If you’re failing in any of these areas, go back to the drawing board and fix it.

3. Utilize your audiences to customize experiences.

Do you ever get ads served to you that aren’t applicable because you’ve already made a purchase or you’re just not the right fit for that company?

Everyone has. And likely, you’re doing the same thing to your target audience. There are tons of different ways you can segment audiences for better, more meaningful remarketing whether it’s creating a list of previous purchasers, excluding users who only spend 10 seconds or less on your page, or customizing ad messaging to someone who added a product to their cart but didn’t check out.

The amount of control we have over audience creation is amazing, and it’s mind-boggling that people don’t take better advantage of. Here are a handful of videos to walk you through targeting options on some of the major PPC platforms and hopefully get your mind going on audience creation:

• Facebook and Instagram Retargeting
• Snapchat Ads Targeting Options
• LinkedIn Retargeting Options

4. Leverage multiple platforms.

No one spends all their time on one network. (Ok, maybe older folks are only on Facebook, but that’s a small subset of people.) Finding your target audience is best done when they see you in lots of different environments.

First, you’ll have a better chance of reaching your entire customer base by using more platforms. For example, one account I’m working on is targeting high school and college age users for a PSA type campaign. We’re targeting users on Snapchat, Facebook, Instagram, and YouTube, but each platform is hitting a different subset of our user base

5. Give your customers the information they need.

The last point I would like you to focus on in 2021 is a common sense piece, but not nearly well executed by most marketers:

Tell the customer what they want to know.

Stop playing little word games and being vague with what you do

Use your website to tell your customers what you do and why you’re the best at it. You don’t have to get into heavy technical jargon, but make it clear through effective marketing copy that you’re the expert.

Let’s make 2021 the year we start to think about how we can make the experience better for our potential customers by giving them legible ads, an enjoyable website experience from any device, and providing them with the information they actually need to make an informed decision.

Copywright - www.wordstream.com

Your word choice is your first line when building trust, through your branded content, SEO efforts, online profiles, social media posts, and website and landing page copy, and more. In this post, there's put together a list of words to give you a starting point in writing quality, and trustworthy to copy.

Consider this your guide to refer back to when you're stuck on coming up with copy, whether for an ad, email, landing page, quick blurb, etc. But don't consider this your end-all. Use it as your launchpad to come up with your own words and phrases that reflect your brand voice and values.

Marketing words phrases that reduce risk

Minimizing a customer’s perception of risk will make them that much more comfortable making the decision to business with you. Try to use phrases in your marketing copy that communicate reassurance that they aren’t at risk of losing money or being tied into a long-term commitment. A sense of predictability or set of expectations is the goal here. 

• Guaranteed or your money back
• You can unsubscribe at any time
• We won’t flood your inbox
• No obligation
• No purchase necessary
• Cancel at any time
• What do you have to lose?
• Free returns/full refund, no questions asked
• Try it first
• Book a demo
• Talk to [representative] to see if [business name or product] is right for you

Notice that the language here is not fancy jargon but everyday language that resonates with customers. In most cases, you should have a page that states your guarantee and return policies and how/why they work so customers can truly see that there are no catches. Of course, don't offer anything you don't promise or can't describe in detail.

Marketing words phrases that reduce uncertainty

Uncertainty is one of the biggest barriers to entry for any conversion action you're trying to get your customers to perform within your funnel. Here are some key words that stand out to website visitors to help reduce uncertainty and boost confidence in engaging further with your business: 

• First month/time period free
• See for yourself
• No hidden fees
• Check out a sample report
• Money-back guarantee
• The [business name] guarantee
• Risk-free guarantee

Of course, the first step in reducing uncertainty is to build brand awareness, as the more familiar a consumer becomes with your brand, the more likely they are to trust and get to know you. The more they know about your brand, the more seamless their journey will be from browser to customer.

Stay tuned for more in Part 2!

Copywright: www.wordstream.com

No one had any idea what was really in store for the year to come with the pandemic on hand and consumer behaviour that would change...... maybe forever.

We look at part 2 of the best marketing strategies for 2021

10. Lean into local SEO

Local SEO is another marketing strategy to make a repeat appearance on this list. This time, it’s because brands can update their Google Business Profiles to include pandemic-friendly details like online appointments and curbside pickup and delivery. Since everyone will still want to stay in close proximity to home, but also support small local businesses, it is important to make sure your Google My Business account is optimized and active

11. Go casual in social videos

Experts noted that TikTok has over 500 million users and is available in more than 150 global markets. It has also spurred copycats like Instagram’s Reels, which launched in August 2020. This means brands can let their hair down a bit. Brands are moving away from always looking professional by embracing hashtag challenges on TikTok

12. Go live

An extension of this video trend is live streams, which will also remain popular. In 2021, going live will continue to be a rising marketing trend. Going live leverages the fact that people working from home are spending more time on social media - it's an inexpensive option to stay connected with consumers and foster more meaningful relationships

13. Tap into micro-influencers

With TikTok showing no signs of slowing down, the power of influencers—big and small—is expected to continue in 2021

Social media use dramatically increased during the pandemic and research firms believe this trend will be lasting,” he said. “A recent study found that 40% of people reported that they purchased a product online after seeing it used by an influencer on YouTube, Instagram or Twitter

14. Use retailer media networks

study from Catalyst and Kantar, advertisers believe leading ecommerce sites provide better measurability of ad ROI than many other digital ad types, including social media ads,” “Additionally, ecommerce sites know a lot about their customers, which is key to ad targeting without reliance on third-party cookies.”

15. Establish brand partnerships

2020 brought us successful brand collaborations like McDonald’s and Travis Scott, Adidas and Allbirds and Adidas and Lego, which means more brand collaborations are likely on the horizon. Unexpected partnerships between corporate brands capture media attention, generate social buzz and allow for cross-marketing to customer bases—without celebrity endorsement fees, all of which plays well in an era of hard-to-capture consumer attention and tightened budgets. 

16. Get into augmented reality

Also expect to see more augmented reality (AR) executions in 2021. This will allow brands to show consumers what objects will look in their homes, like Ikea’s AR catalog, or how clothes or accessories look on their bodies, like Warby Parker’s virtual try-on app. The pandemic encouraged marketers to think uniquely for ways to connect with consumers who always stay inside their homes.

17. Automate what you can

Another tactic to help decrease budget and increase efficiencies is marketing automation. Google Ads marketers constantly tweak and adjust campaigns, keywords and bids to get the most for their advertising dollars. The problem is all of the tweaking comes at a cost that is more in hours and higher management fees. Enter Automated bidding, which allows Google to automate prior moves to adjust your bid in real-time.

18. Embrace B2B2C

In 2021, we’ll continue to see remote work and unemployment, which will impact B2B marketing in particular. Email marketing may suffer as a result of inactive email addresses, That could, however, be a bright spot for LinkedIn InMail campaigns, which generally have high open and click-through rates. Adopting a B2B2C approach by associating consumer attributes with business target lists is key! In other words, mapping a personal email address to a business email or a physical street address or cell phone to a name of a business professional at a particular business

You now have 18 ways to grow in 2021 - For some, you'll pick a few and give them a shot. For others, it will be more worthwhile to pick just one and really focus on it. as mentioned before it all depends on your industry, your audience, and your business goals specifically.

Copywright - www.wordstream.com