Remember that a word or phrase that bodes well for one campaign doesn’t necessarily mean it will work across the board. As always, be strategic and conduct A/B testing to confirm you’re using these marketing phrases properly. We share part 3 of best words too use for marketing...
Marketing words and phrases that connect with your audience
Relating to clients on a personal level goes a long way in winning and keeping their business As I've stated elsewhere in this post, think about your target audience's problems, goals, challenges, and ideal situations. Describing these pain points and desires helps to demonstrate to your readers—in your website, promotional emails, landing page copy, and more—that you really know them, can empathize with them, and even be the answer to their problems. Try out these words and phrases as a starting point to this approach:
- Ever wish you could/Ever wish there was a…
- Finally, a …
- At last…
- Aren't you tired of…
- We get it...
- We’ve got you/We’ve got your back
- Discover what it’s like to…
- Look familiar?
- Experience a world free of...
- You deserve…
The underlying strategy with these words is the bridge after bridge strategy—the third of 5 effective copywriting formulas we cover in this post. The idea is to identify your potential customers' pain points, then lead them down the imaginary road toward their new and improved self/situation made possible by your business. When people can visualize their better situation, the steps to get there become more appealing to them. To be clear, this is not a form of manipulation. It's effectively articulating the problem your business solves or the ultimate benefit it brings to its customers.
Marketing words and phrases that communicate value
In addition to reducing uncertainty, it's important to give that extra boost of confidence that your product, service, or special deal is worth it. Quality will never stop being important to the consumer and addressing it in your marketing and ad copy is essential:
- Top/top notch
- Best value
- Equivalent to
- Harness the power of
- [Location]’s best
- Get the most out of your money
Note that these are more broad statements of value to start with. Think about what is of most value to consumers within your niche—is it handmade? Eco-friendly? On-demand? Locally-sourced? The more specific, the better.
Marketing words and phrases that convey authority
Using authoritative words does not automatically grant you authority—writing quality content promoting your business across various channels, building your reputation, and optimizing for Google's ranking factors to get on the first page of Google helps with that as well. But if you are a stand-out business in your industry, niche, or community, try using words like these in your marketing content:
- Cutting edge
- [Location]'s best
- [Location]'s only
- [Location]'s #1
Marketing words and phrases that infer growth or benefit
Getting tired of using the same words over and over again to convey the positive benefits your business will bring? Try some of these:
- Reap the benefits
- Ramp up
Marketing words and phrases that convey savings
Price is a part of any consumer’s decision-making process. Use these phrases to convey to your audience that they are getting a good deal:
- Save now
- Get your money’s worth
- Without breaking the bank
- Easy on your wallet
- Without breaking the bank
- While staying within your budget
- Avoid unnecessary fees
- Earn rewards
*Language is powerful and using the right words will be the difference between marketing phrases that work and those that fall flat*.
Until next time!
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